2017-03-02 10:11



According to the theory of target market, a certain kind of product satisfies a certain group of consumers’ need in general. Such as feather coats are produced for those who live in cold areas. For advertising, it should legislate for its tone of address, medium and timing to attract target consumers for consideration of their age, gender, income, social status and so on.
Enterprises are supposed to choose one or several segments as their target market from a variety of market segments. And these target markets should be attractive and will facilitate for playing the advantages of the company. Also, how the target marketing strategies will help the company obtain satisfactory economic efficiency is another issue to be considered. (Jones, Rees, Hall &Tang, 2005) For this purpose, enterprises must select different target marketing strategies by considering the characters of product, competition situation and their own strength.

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