市场营销论文代写:组织实施
ASSIGNMENT代写

市场营销论文代写:组织实施

2016-12-31 21:53

组织实施的经营模式不符合中国文化和环境因素。组织无法找到合适的销售代表进行直销在中国市场。这家公司在中国市场的广告费用要高得多.。雅芳在中国市场的品牌形象,为中国女性不比英美西方女性和公司无法提供所需的通信不同的愿望。组织无法获得所需的渠道支持,尤其是公司在中国市场的需求。该组织未能在市场上发展品牌忠诚,而竞争对手在市场上享有较高的品牌忠诚度。

市场营销论文代写:组织实施

The business model practiced by the organization not in line with the Chinese culture and environmental factors. The inability of the organization to find suitable sales representatives to carry on the direct sales in the Chinese market. The advertising cost of the firm is much higher in the Chinese market. Avon has poor brand image in the Chinese market as Chinese women have different aspirations than that of the Anglo-Western women and the company is unable to deliver the desired communication. Inability of the organization to have the desired channel support, particularly the push that the firm need in the market in the Chinese market. The organization has failed to develop the brand loyalty in the market whereas the competitors of the firm enjoy high brand loyalty in the market.