莫纳什代写作业:操作工具

2017-11-30 10:48

客户分析是一种操作工具，它帮助组织了解特定客户的需求、偏好和对组织的忠诚度。为了在当今的环境中保持竞争力，企业需要深入了解客户，探索和识别机会和威胁。我想说的是市场领导者，Primark的了解客户的需求，快速响应客户需求的快速时尚。Primark的上市时间已经很快了，无论是在抄袭设计方面迅速问世之后便与在获得新的股票进入他们的商店，物品仍然是'热'条款”（R. M Grant，布莱克威尔2009）。款式新颖、质优、价格低，使顾客不断光临，鼓励顾客再次光临。所有这些帮助Primark增加其市场份额和收入。在画的另一边，Woolworths没有关注他们所擅长的，卖给客户，未能确定自己的核心产品和客户。从客户的角度出发，Woolworths是数以百计不同类型的产品完全混合发酵，但低的产品范围。作为一个结果，Woolworths没有足够的任何产品的选择来吸引客户（John McMillan 2008）。所有这些因素都迫使客户转向竞争对手Woolworths。
莫纳什代写作业:操作工具
Customer's analysis is an operative tool, which helps organisations to understand the specific customers demand, preferences and loyalty to the organisation. To keep competitive in today's environment, organisations need to take an in depth look at customers to explore and identify opportunities and threats. I would say Primark is the market leader to understand customer's demand and response quickly to the fast fashion requirements of customers. Primark's "time-to-market has been very fast, both in terms of copying designs rapidly after they come out & in terms of getting the new stock into their stores while items are still 'hot'" (R. M Grant, Blackwell 2009). New style, quality and low prices keep customers coming in and encourage them to come back again. All these help Primark to increase its market share and revenue. On the other side of the picture, Woolworths failed to focus on what they were good at, to sell to there customers and failed to identify their core products and customers. From customer's point of view, Woolworths was a complete mish - mash with hundreds different types of products, but low product ranges. As a result, Woolworths did not have enough selection of any product to attract customers (John McMillan 2008). All these factors forced customers to switch to Woolworths competitors.

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