新西兰论文代写:AIDA模型

2018-01-04 12:54

因此，它是评价消费者行为活动的有效模型。AIDA代表注意力、兴趣、欲望和行动。注意是指产品或服务引起消费者的注意。利益代表利用利益和利益来增加消费者对产品或服务的兴趣。欲望意味着说服消费者相信产品或服务能够满足他们的需求，以增加他们的购买欲望。最后，action指的是消费者对产品或服务的购买行为。Gharibi等人(2012)认为AIDA模型可以成为组织提高营销有效性的有效工具。Gharibi等人(2012)调查了伊朗德黑兰私营保险公司的营销效果，发现AIDA模型与营销效果之间的关系是显著的和积极的。这意味着AIDA模式可以成为组织在清晰的评估过程中实现有效的网络营销活动的有用工具。
新西兰论文代写:AIDA模型
Therefore, it is an effective model to evaluate consumer behavior activities. AIDA stands for attention, interest, desire and action. Attention refers to products or services attract the attention of consumers. Interest represents using advantages and benefits to increase the interests of consumers to the products or services. Desire means convince consumers believing the products or services can satisfy their needs in order to increase their buying desire. Finally, action refers to consumer makes the purchase actions on the products or services.Gharibi et al. (2012) believed AIDA model can be an effective tool for organizations to improve the marketing effectiveness. Gharibi et al. (2012) investigated the marketing effectiveness in the private insurance companies in Tehran, Iran that found out the relationship between AIDA model and marketing effectiveness is significant and positive. It means AIDA model can be a useful tool for organizations to achieve effectiveness online marketing activities based on clear evaluation process.

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