新西兰代写assignment:消费者基础

2018-02-27 23:44

这个行业的消费者基础比其他任何行业都要大，他们对产品的价格几乎没有影响。消费者在产品类别中总是拥有大量的品牌选择，他们可以在不受影响的情况下从一个品牌转向另一个品牌。因此，在这个行业中，买方的力量不是很强。但是当他们威胁要从一个品牌转移到另一个品牌时，他们就有了力量。在FMCG的零售商也应该考虑到分析。零售商总是可以决定哪个品牌的股票和消费者不会表现出太多的兴趣等待，如果一个品牌的选择是不可用的。所以零售商总是可以在品牌之间做出选择，他们比消费者更有购买力。在FMCG工业中，供应商的权力很少或有限。这个行业的供应商数量总是很大。供应商的产品或服务不会有任何独特之处，制造商也可以从一个供应商转移到另一个供应商。然而，制造商由于在更换供应商时必须承担的成本而面临着一定数量的供应商力量。与制造商做大生意的供应商总是对他们的客户有责任。
新西兰代写assignment:消费者基础
The consumer base of this industry is larger than any other industry and they have little or no influence on the price of the product. The consumer always possesses great choice of brands within the product category and they can shift from one to another without much influence. Hence, buyer power is not quite strong in this industry. But they have power when they provide threat to shift from one brand to another brand. In FMCG retailers should also taken into the account for analysis. Retailers can always decide which brand to stock and consumers don't show much interest to wait if one brand of choice is not available. So retailers can always make choice between brands and they have more buyer power than consumers.Supplier power is little or limited in the FMCG industry. The industry always has great number of suppliers with great size. There will not be any uniqueness in the product or service of suppliers and the manufacturer can always shift from one supplier to other supplier. However manufacturer faces some amount of supplier power due to the cost they have to incur when switching suppliers. Suppliers who do large business with manufacturers are always obliged to their customers.